Content Assembly Line
Today, we're going to take a high-level view of a concept that I call the 'Content Assembly Line'.
This system is all about assigning specialized tasks to individuals for an efficient and quality content production process.
Right now, I'm implementing this strategy rigorously with a client who is publishing 20 to 30 articles per day.
Yes, it's a massive undertaking, and it calls for a comprehensive system to pull it off.
Allow me to break it down for you.
The operation kicks off with a 'Content Brief Creator'. They are often a Junior SEO, tasked with researching and determining not just the primary keyword, but also the secondary keywords, FAQs, word count, and other SEO-related aspects for each article.
Next in line is the 'Writer' who crafts the article based on the brief provided, followed by an 'Editor' who will refine the article and ensure it meets the quality standards.
The 'Publisher' comes in next, creating affiliate links, and images, and taking responsibility for publishing the content.
After the content is live, a Junior SEO reviews it once again to add internal links, check for meta title optimization, featured snippet optimization, etc., and scan for any issues that might have been overlooked.
Overseeing the entire operation is the 'Project Manager who ensures that the entire content production process is running seamlessly and efficiently.
Side note - we also auto-publish our new articles on social media via Zapier. I just use the meta description as the content that's posted along with a link to the article.
Click these words to learn how to do this.
Social media isn't a big strategy for my sites (yet) but auto-publishing at least gets the post up and gets a few social signals to Google.
To put it in a nutshell, the Content Assembly Line structure is as follows (all monthly incomes are based on full-time employees):
- Content Brief Creator ($1,200 per month)
- Writer ($0.06 per word)
- Editor ($20 per hour)
- Publisher ($1,200 per month)
- Junior SEO for post-publication review ($1,200 per month)
- Site Manager to oversee the entire operation ($2,000+ per month)
I'll dive deeper into each of these roles and how they interplay in the grand scheme of things in upcoming articles.
But for now, I just wanted you to get a glimpse of what I consider the most effective setup for website content production.
And of course, these numbers vary drastically depending on if you're producing A.I. content, hiring in the U.S. vs. overseas, full-time vs. part time, etc.
Most people who run one or two affiliate sites won't need full-time employees, so your costs would be a lot less.
The point of this email is not necessarily the numbers but rather the system itself.
Hope it helps!